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Know Your Product


Woven carpets can be produced by hand – much in the same way that has been used for centuries – or by machine. Both methods follow the same procedures. Yarn is woven through or around vertical fibers called warps, then locked into place with horizontal strands called wefts. Woven carpets can utilize a wide variety of colors to create intricate patterns in the highest quality carpets. More than 90% of carpets sold today are created using the tufting method. Tufting machines use computers to determine patterns, styles, construction and density. Once the fibers are in place, the carpet is dyed using a variety of methods to create patterns or effects. For cut-pile carpeting, the final stage is stretched, or cutting the pile loops. This stage will help determine the carpet’s feel and softness. The carpet also receives a secondary stretched backing to give it stability and allow it to be stretched during installation. Most carpets today also receive stain protection during the manufacturing phase. The quality of a carpet will also depend on the type of yarn used, and how that yarn is treated during manufacturing. Continuous fibers are heat-set and twisted at the mill to produce a tightly twisted product most commonly found in frieze carpets. This kind of yarn is less bulky but holds its shape for a long time. The other common type of yarn is spun or staple yarn, which is made from short lengths of fiber that are spun together, creating a yarn that is much less likely to unravel. Staple yarns will go through a complex series of treatments, including blending, spinning, twisting and heat setting. The carpet is one of the first things that catch our eye when we enter a room. Before selecting a carpet, it is important to pay attention to the amount of traffic in your room. Some rooms will need durable carpet that can withstand punishment. A formal dining room is used less often, and therefore carpet that is plush can be chosen. Loop: A loop carpet is often selected for high traffic areas. The loops are uncut, and this creates a heavy-duty carpet. Loop carpet is less likely to show marks from vacuuming or walking. Cut & Loop: The cut and loop carpet has a variety of heights in the loops. You can find this carpet in different patterns and textures. This carpet is softer and therefore not recommended for high traffic areas. Saxony: The Saxony is a great choice for high traffic and is often used for business settings, as well as the home. This carpet is soft, yet durable. The yarn is twisted and softened with heat. Cable: The cable carpet is compiled of thick, twisted yarn, which makes it soft. It is the most casual carpet and is ideal for family rooms. Plush: A plush carpet has a level cut. Vacuum tracks and foot traffic will be noticeable. Velvet: Velvet carpet has a shimmer and is elegant. It is the perfect carpet for a formal room, but it will show tracking marks. It can be raked to make a design to camouflage heavily tracked areas.
Laminate flooring (also called floating wood tile in United States and Canada) is a multi-layer synthetic flooring product fused together with a lamination process. Laminate flooring simulates wood (or stone, in some cases) with a photographic appliqué layer under a clear protective layer. The inner core layer is usually composed of melamine resin and fiber board materials. There is sometimes a glue backing for ease of installation. It has the advantages of being attractive, while costing less than natural floor materials, and of being more durable than carpet.
Tile terminology can be confusing. Most types of tiles that are made from clay or a mixture of clay and other materials, then kiln-fired, are considered to be a part of the larger classification called “Ceramic Tiles”. These tiles can be split into two groups, porcelain tiles and non-porcelain tiles. These non-porcelain tiles are frequently referred to as ceramic tiles by themselves, separate from porcelain tiles. “Ceramic” or non-porcelain tiles are generally made from red or white clay fired in a kiln. They are almost always finished with a durable glaze which carries the color and pattern. These tiles are used in both wall tile and floor tile applications, are softer and easier to cut than porcelain, and usually carry a PEI 0 to 3 rating. Non-porcelain ceramic tiles are usually suitable for very light to moderate traffic and generally have a relatively high water absorption rating making them less frost resistant and they are more prone to wear and chipping than porcelain tiles. Porcelain tile is a tile that is generally made by the dust pressed method from porcelain clays which result in a tile that is dense, impervious, fine grained and smooth, with a sharply formed face. Porcelain tiles usually have a much lower water absorption rate (less than 0.5%) than non-porcelain tiles making them frost resistant or frost-proof. Glazed porcelain tiles are much harder and more wear and damage resistant than non-porcelain ceramic tiles, making them suitable for any application from light traffic to the heaviest residential and light commercial traffic. Full body porcelain tiles carry the color and pattern through the entire thickness of the tile making them virtually impervious to wear and are suitable for any application from residential to the highest traffic commercial or industrial applications. Porcelain tiles are available in matte, unglazed or a high polished finish. Apart from our saltillo (clay) tile BuildDirect chooses to offer our customers only the highest quality glazed and full body porcelain tiles to ensure years of worry free use, at prices comparable to or less than non-porcelain ceramic tiles.
  • GRANITE TILES Granite is one of the hardest and most durable of all flooring tiles. Its smooth polish brings a classically elegant feel to your home. Granite tile is a perfect choice for hard surface applications where durability and low maintenance is important, such as tiles for kitchen countertops, high traffic floors and tile flooring for commercial applications. Popular choices include: Absolute Black and Black Galaxy from India, Giallo Veneziano and Ubatuba from Brazil, Blue Pearl from Finland and Baltic Brown from Norway.
  • MARBLE TILES Marble’s classic beauty is unparalleled. Most home-owners use marble to not only increase the value of their home, but to also reflect a refined and cultured taste. It is famous for dramatically changing a bland space into a luxurious one. Whether you select Crema Marfil from Spain, Carrara marble from Italy , Statuary marble from the hills of Tuscany, or Breccia Oniciata marble from Verona, marble brings millions of years of elegance and splendor to backsplashes, floors, counter tops and more.
  • TRAVERTINE TILES Travertine, a construction mainstay borne of the Roman Empire, consists of crystallized minerals and limestone. Its beautiful polish adds classic beauty to any room. Roman Travertine from Italy or Ivory Travertine from Turkey bring functionality and elegance to your project for less than ceramic tile and wood flooring. Mexican Durango Travertine is also one of the most versatile stones to furnish your home.
  • LIMESTONE TILES Limestone offers your space a naturally soft element and is the perfect choice for giving your home a refined rustic look. Options like Jerusalem Stone or Parisian stones Beaumaniere and Hauteville will give you a soft, classic look on your floors. Your home could mirror the most memorable Parisian Châteaux’s and English mansions, all of which are famous for their beautiful limestone floors and fireplaces.
  • SLATE TILES Slate is a fine natural stone with traces of metal and earth. A more rustic stone, slate is highly durable and available in many colors, offering a beautiful way to protect your home from the elements. If you desire a casual country look on a smaller budget, slate is the flooring tile of many. Copper slate ,Autumn, Black slate, Green slate, and Multicolor from India are the most popular choices.
  • ONYX TILES Onyx is a fine-quartz rock with traces of earth. Its solid and polished surface brings an elegant look and feel to your home. Transform your floors with Honey Onyx from Turkey, or Asian inspired Multicolor Onyx or Golden Onyx. These touches will bring a beautiful mix of green, pink, and many other colors on your stone floors.
Vinyl composite tile, otherwise known as vinyl composition tile or VCT is a durable and inexpensive floor covering. Confusion can arise amongst consumers as the difference between “vinyl tile” and “vinyl composite tile” as they sound extremely alike. While both are durable and inexpensive materials, vinyl composite tile is a newer and more versatile product. Learning what makes vinyl composite tile different can help you make a more informed decision about your floor tile needs.

  • VCT Make Up

    Vinyl composite tile is made in a similar fashion to older vinyl tiles. Both types of tile contain a substance similar to polyvinyl chloride, or PVC as their base. Vinyl composite tiles also contain fillers made of various inorganic materials. These fillers will vary depending on the manufacturer and the color of the tile. True vinyl tiles are made up of more vinyl materials including a higher concentration of polyvinyl esters and vinyl binders.

  • VCT Characteristics

    The removal of vinyl binders in vinyl composite tiles and the use of inorganic fillers makes vinyl composite tiles much harder than traditional vinyl tiles. Vinyl composite tiles can be buffed to a high shine, and don’t have as much flex or movement as traditional vinyl tiles. This can mean that the substrate or surface on which the tiles are installed, needs to be much flatter and more level than a surface being prepared for standard vinyl tiles.

    • VCT Appearance Vinyl composite tiles look very little like old fashioned vinyl tiles. Vinyl composition tiles are available in a very wide range of colors, patterns and textures. It is possible to find VCT in planks resembling wood, large format tiles resembling stone and in patterns resembling parquet. Vinyl composite tiles can be installed with or without grout joints, depending on the tile and some may include the appearance of a grout joint. This can help give the floor the appearance of ceramic or hard floor tiles without the thickness or difficulty of installation.
    • Installing VCT Vinyl composite tiles can be installed in a number of ways, depending on the type of tile. Some tiles will be self-stick or self-adhering. These tiles will have a backer which will be peeled away during installation; the tile itself can be stuck directly to the substrate. Other vinyl composite tiles will have varying adhesives and adhesive application systems depending on the tile’s make up. If the tiles are not self-adhering they should be rolled with a vinyl tile roller into the adhesive, helping to bond them to the floor.
    • Cost of VCT Vinyl composite tiles are amongst the more affordable floor products on the market. Starting at around .60 a square foot, they can range up to about $10 a foot for some types of luxury tile. Compared to porcelain tiles which can start at $5 a foot and go up to $30, and stone tiles which can go up to $300, vinyl composite tiles are a cost effective flooring option for many homeowners.